Category
Motivation & Engagement
The Octalysis core drives — the human motivations behind why people engage, act and come back.
8 principles
Epic Meaning & Calling (Core Drive 1)
People engage more when they believe they're part of something bigger than themselves.
Read →Development & Accomplishment (Core Drive 2)
People are motivated by visible progress, achievement, and signs of getting better.
Read →Empowerment of Creativity & Feedback (Core Drive 3)
People engage deeply when they can make meaningful choices and see the results at once.
Read →Ownership & Possession (Core Drive 4)
People are motivated to acquire, hold, and improve things they feel are theirs.
Read →Social Influence & Relatedness (Core Drive 5)
People are moved by what others do, think, and say — proof, belonging, and comparison all drive action.
Read →Scarcity & Impatience (Core Drive 6)
Things feel more desirable when they're genuinely rare, limited, or not yet available.
Read →Unpredictability & Curiosity (Core Drive 7)
The unknown is compelling — a little surprise and discovery keeps people engaged.
Read →Loss & Avoidance (Core Drive 8)
People work harder to avoid losing what they have than to gain something equivalent.
Read →See these principles on your own site
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