Pricing
The diagnosis is always free.
Every audit — score, prioritised findings, the full verdict — costs nothing. Paid plans are for keeping your pages, tracking the fix → verify loop, and going deeper. Cancel anytime; annual saves two months.
Free
The honest diagnosis, on the house.
- Audit any page — score, findings, full verdict
- Plain English, no jargon, no card
- Public shareable report link
- Save 1 page to revisit
Starter
Keep your pages and watch them improve.
Founding member — £12/mo, locked for life. Rises to £19 after launch.
- 10 audits / month (60-day rollover)
- Save unlimited pages + per-page history
- Delta / trend view — see the score climb
- Stance + status on every finding
- Public and private (passkey) share links
- Revoke or take down any link
Pro
Deeper audits and the whole picture.
- Everything in Starter, plus:
- 30 audits / month (simple + advanced)
- Advanced, deeper audits
- Feed in your own data & context
- Competitor overlay
- Cross-page synthesis + sitemap discovery
Enterprise
High volume, white-label reports, or bespoke needs across many sites? We’ll build a plan around you.
Secure checkout by Stripe · cancel anytime · the free diagnosis is never gated behind payment.
Why upgrade
Free finds the problems. Paid helps you fix them.
The diagnosis is always free
Every audit's score, prioritised findings and full plain-English verdict cost nothing — forever. You only pay to keep and track them.
Watch your site improve
Starter saves your pages and tracks the fix → verify → improve loop, so you can see the score climb from one run to the next.
Go deeper when it matters
Pro adds advanced audits, your own data and context, competitor overlays and cross-page synthesis across your whole site.
Honest by design
No fake urgency, no withheld diagnosis. Cancel anytime — audits you've already been granted keep their 60-day clock.